Date: May 27, 2025 Time: 9:00 AM – 5:00 PM

Venue: Online via Zoom

Fee: Php 3,500.00 + 12% VAT – Member |  Php 4,500.00 + 12% VAT – Non Member

Marketing is the process of understanding consumers wants and needs. It is a set of activities that create, communicate, deliver and exchange value for customers, clients, partners and the society. This webinar will encompass the marketing landscape, understand consumer behavior and define how product, price, place and promotion combine to make an integrated marketing mix.

This learning session will include:

Marketing an Introduction

• Forms of Marketing

• The Marketing Process

The Marketing Environment

• The Macro Environment
• The Micro Environment

The Market Buying Behavior

• Consumer Market
• Business Market

The 4Ps of Marketing

• Knowing the Product
• Pricing Strategies
• Marketing Channels
• The Promotion Mix

All training programs are subject to change. Ask about PMAP member rates and pre-registration for the topics you are interested in.