Blended Learning setup:
Onsite: April 11, May 15, and June 19, 2026
9:00 AM – 12:00 NN

Online: April 17 and 24 and May 8 and 22, 2026

9:00 AM – 12:00 NN
Online via Zoom

Duration: 8 Days Certification Program

Investment Fee:

Php 28,000.00 + 12% VAT– Member

Php 29,500.00 + 12% VAT – Non Member

Developing Coaching Capability for Modern Organizations

In collaboration with the Asian Institute of Human Resource Management (AIHRM) of the People Management Association of the Philippines (PMAP) and International Coaching Federation Philippines(ICFP), this program is designed to develop Workplace Coaches who can effectively support learning, performance, and growth within organizations.

The Workplace Coach Certification Program is ICF-aligned (based on global coaching standards), though it is not an ICF-accredited program. It provides a recognized developmental pathway for HR professionals and line leaders to build coaching capability and become certified workplace coaches equipped to handle coachable moments in everyday organizational life.

Program Overview

This program prepares participants to integrate coaching into leadership and workplace practice through three core learning pillars:

• Developing the Coaching Mindset
• Following a Coaching Framework
• Developing Coaching Competencies

Developing the Coaching Mindset


Developing a coaching mindset means cultivating a way of thinking, listening, and relating to people that promotes growth, awareness, and empowerment — rather than directing, fixing, or judging.

It is less about tools and more about who you are being when you interact with others.

A Coaching Mindset is the intentional practice of:

• Being curious instead of assuming
• Listening to understand, not to reply
• Believing people are resourceful and capable
• Asking questions that expand thinking
• Supporting ownership rather than giving solutions

1. Why It Matters in Organizations

• Builds ownership and accountability
• Improves employee engagement
• Develops future-ready leaders
• Strengthens psychological safety
• Essential capability in today’s Polycrisis world of rapid change and uncertainty

2. Following a Coaching Framework

A coaching framework provides a structured yet flexible approach that guides how coaching conversations unfold — helping individuals move from their current situation toward meaningful insight, action, and growth.

Participants will learn how coaching frameworks help to:

• Structure conversations effectively
• Facilitate reflection and awareness
• Support goal achievement
• Encourage accountability and learning

The framework ensures coaching conversations remain purposeful, developmental, and outcome-oriented.

3. Developing Coaching Competencies

Coaching competencies are the core skills, behaviors, and ethical standards that define effective coaching in practice.

They describe how a coach:

• Thinks
• Listens
• Asks questions
• Partners with clients to support learning and transformation

Competency-based coaching ensures conversations are:

• Intentional
• Ethical
• Developmental not advice-giving or mentoring disguised as coaching.

The program adopts the coaching competencies of the International Coaching Federation (ICF), focusing on:

• Ethical and Professional Practice
• Co-Creating the Relationship
• Communicating Effectively
• Cultivating Learning and Growth

 Who Should Attend

• HR Professionals and HR Business Partners
• Line Leaders and Managers
• Learning & Development Practitioners
• Organizational Development Professionals
• Leaders building a coaching culture in their organizations

Why Become a Certified Workplace Coach?

Organizations today require leaders who can:

• Develop people rather than direct them
• Facilitate thinking rather than provide answers
• Build resilience, ownership, and adaptability

This certification equips participants with practical coaching capability to support performance, engagement, and sustainable leadership growth within the workplace.

Build Coaching Capability. Develop People. Transform Workplace Conversations.

Coaches/ Facilitators:

MARY ANN C. BARCELON, ACC
Certified Transformational Coach
Associate Certified Coach (ACC)

NERISSA DE VILLA
Management Consultant
Executive Coach
Educational Strategist

To know more about the program, click the link below:
ICFP-PMAP Workplace Coaching Syllabus