Make Brand Awareness a Serious Business

Friday, August 18, 2017 03:22 PM

Of the 30,000 employees surveyed by Gallup Poll, only 41% could affirmatively say they understand what makes their brand different from their competitors. People need to better understand their company’s brand positioning and differentiation. Learn how brands gain not just market awareness, but a place in people’s hearts. Also, learn how to connect to your brand’s big idea through genuine and  compelling storytelling.